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The Smart Living Team Difference

Although many people think that all Realtors do pretty much the same things to sell their listings, the truth is that not all Realtors are alike. The Smart Living Team offers a comprehensive approach to marketing your home that goes beyond conventional real estate practices, incorporating innovative strategies and technology to sell homes faster and for more money.

The secret to success in selling homes is to excel in all three “Ps” in selling homes – Preparation, Pricing, and Promotion.

Preparation

The first “P” is preparation – making sure the home is ready to compete and be the very next home to sell in your neighborhood. Three essential elements to home preparation are:

Repair

It is important to identify and address any repairs before putting your home on the market. Buyers often overestimate the cost of repairs, and negotiations with buyers can cost sellers hundreds, even thousands off your bottom line. Many sellers are opting to hire a home inspector to pre-inspect their home to avoid unpleasant surprises and get more money for their homes.

Cleaning and Maintenance

Your home will sell faster and for more money if it looks clean and well maintained. Buyers will discount the value of a home when they see items that are worn, dirty or broken. Our team works with a variety of reliable contractors who can help you make your home shine – and stand out from the competition. We have the resources to help you get your home into tip-top condition.

Staging

Buyers often have a hard time envisioning themselves living in a home with the current owner’s furnishings. According to US Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. A survey done by the International Association of Home Staging Professionals®, shows that staged homes are on the market an average of 79 days less than non-staged homes.

Set up an appointment with a Smart Living Selling Specialist to find out how staging can help you sell your home faster and for more money.

Set an Appointment

Pricing

The second “P”, pricing, and preparation go hand in hand. The pricing decision can have the biggest impact on how much you can make from the sale of your home. We go beyond the conventional comparative market analysis (CMA) to help you strategically price your home to get top dollar based on your home’s location, amenities, and condition.

What's My Home Worth

Promotion

The third “P”, promotion starts with a thorough understanding of the features and benefits of your home and your neighborhood develop a market profile to identify the buyers most likely to be interested in and able to buy your home. In this age of tech savvy buyers, it is important to put your home in front of as many of the right buyers as possible.

Our 12 week promotional plan uses innovative ideas and technology to get your home in front of up to 3 times more buyers. In addition to listing your home in the Multiple Listing Service, placing a sign out front with a box for flyers, and placing a lock box on your home to make it easy for other Realtors to show your home, we use the following methods to reach more qualified buyers:

  • Professional photography and marketing materials to tell your home’s story effectively.
 
  • Blogs and Social Media Promotion to get the word out about your home and neighborhood, making sure information about your listing gets out to the broadest range of potential buyers.
 
  • Strategic open house and/or networking events to highlight the unique selling features of your home, and promote your home to buyers most likely to be interested in your home as well as to the Realtors throughout Southern New Mexico. We don’t want to miss a single opportunity to make sure the right buyer finds your home!
 

  • We are a true team

    When you hire a member of the Smart Living Team to manage and market your listing, you get the experience and expertise of the whole team. We meet together regularly, train together, and share information, ideas and business expertise.

  • We provide great service

    When it comes to service, it is our intention to take care of you in a way that makes you feel special. We listen to your needs, goals, and desires, and look for ways to exceed your expectations.

  • We are highly-skilled real estate professionals

    Our team members already hold top credentials in real estate for our respective areas of expertise. As part of the Keller Williams Real Estate family, we are continuously learning and practicing our skills.

  • We are innovative

    We continuously look for new ideas and technology to help meet our clients’ goals.

  • Our Easy-Exit Listing Agreement

    The Smart Living Team proudly offers a cancellation guarantee through our “Easy-Exit,” no-questions-asked listing contract. Either you are completely happy with our services, or you can terminate the listing agreement at any time.

Each office independently owned and operated

©2020 Smart Living, LLC. All information provided is deemed reliable but should be independently verified. This service is sold "AS IS"without any warranty expressed or implied. The information provided is for consumers' personal, noncomercial use and may not be used for any purpose other than to identify prospective properties consumers may be intereseted in purchasing.

Keller Williams Realty, Inc., a franchise company, is an Equal Opportunity Employer and supports the Fair Housing Act. Each Keller Williams office is independently owned and operated.Copyright © 1996-2020 Keller Williams® Realty, Inc.

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