Although many people think that all Realtors do pretty much the same things to sell their listings, the truth is that not all Realtors are alike. The Smart Living Team offers a comprehensive approach to marketing your home that goes beyond conventional real estate practices, incorporating innovative strategies and technology to sell homes faster and for more money.
The secret to success in selling homes is to excel in all three “Ps” in selling homes – Preparation, Pricing, and Promotion.
The first “P” is preparation – making sure the home is ready to compete and be the very next home to sell in your neighborhood. Three essential elements to home preparation are:
It is important to identify and address any repairs before putting your home on the market. Buyers often overestimate the cost of repairs, and negotiations with buyers can cost sellers hundreds, even thousands off your bottom line. Many sellers are opting to hire a home inspector to pre-inspect their home to avoid unpleasant surprises and get more money for their homes.
Your home will sell faster and for more money if it looks clean and well maintained. Buyers will discount the value of a home when they see items that are worn, dirty or broken. Our team works with a variety of reliable contractors who can help you make your home shine – and stand out from the competition. We have the resources to help you get your home into tip-top condition.
Buyers often have a hard time envisioning themselves living in a home with the current owner’s furnishings. According to US Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. A survey done by the International Association of Home Staging Professionals®, shows that staged homes are on the market an average of 79 days less than non-staged homes.
Set up an appointment with a Smart Living Selling Specialist to find out how staging can help you sell your home faster and for more money.
The second “P”, pricing, and preparation go hand in hand. The pricing decision can have the biggest impact on how much you can make from the sale of your home. We go beyond the conventional comparative market analysis (CMA) to help you strategically price your home to get top dollar based on your home’s location, amenities, and condition.
The third “P”, promotion starts with a thorough understanding of the features and benefits of your home and your neighborhood develop a market profile to identify the buyers most likely to be interested in and able to buy your home. In this age of tech savvy buyers, it is important to put your home in front of as many of the right buyers as possible.
Our 12 week promotional plan uses innovative ideas and technology to get your home in front of up to 3 times more buyers. In addition to listing your home in the Multiple Listing Service, placing a sign out front with a box for flyers, and placing a lock box on your home to make it easy for other Realtors to show your home, we use the following methods to reach more qualified buyers: